The configurator supports doppio’s direct-to-consumer business model as doppio doesn’t need to place many (or any) bikes in each of their showrooms — reducing investment and logistical costs. Their prospects can configure their own bikes wherever they are, see the changes on touch screens and have the product virtually displayed in front of them.
“Saying ‘we don’t have this bike or accessory in the shop right now’ is a thing of the past,” said Peter Eiselin, CEO and Founder of doppio. “People want convenience, and with the configurator we are able to meet and exceed their expectations.”
As for the future, the configurator allows the brand to make design changes more easily and react to changes in the market faster than before. They’re also experimenting with a wide array of marketing possibilities because the configurator lets them put the bike anywhere, literally.