Think cars, trailers, industrial vehicles, and e-bikes – is a big decision. It is time-consuming, potentially confusing, and almost always expensive. And when it comes to configurable features, consumers never know exactly what they are going to get until the product itself arrives, meaning it’s too late to make changes on a purchase that will be with them for years, if not decades. To gain a competitive edge, manufacturers must address these issues, making use of technology that holds the potential to transform the landscape of the mobility industry.